Your Independent Label, Up and Running
A complete path from identity and A&R to distribution, promotion, royalties and catalogue growth.
A practical blueprint for independent labels
Launch and run your independent label.
Define an identity, find artists, organise releases, promote music and turn isolated records into a sustainable catalogue.
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Manual + toolkit + editable agreements
One-off payment · Immediate access
Real-world experience turned into a system you can use.
Nearly 8years managing independent labels
800+tracks building a real catalogue
5 yearsof uninterrupted weekly releases
80M+Spotify plays across two catalogues
Why this manual exists
Releasing music is not the same as building a label.
Uploading a track through a distributor is within almost anyone's reach. The difficult work starts afterwards: choosing the right music, agreeing clear terms, maintaining a schedule, looking after artists, controlling costs and making each release contribute to something bigger.
I learnt this by releasing hundreds of records, making good decisions, making mistakes, and watching some tracks disappear while others found millions of listeners. This product brings those lessons together so you do not have to start completely blind.
01
You have music or access to artists, but no system for turning it into a catalogue.
02
You improvise contracts, schedules, promotion and statements every time a release arrives.
03
The information you find is scattered, theoretical or built for operations far larger than yours.
04
You want to move forward without paying for eight tools before releasing anything.
The complete package
Read, organise, act.
You are not simply getting a PDF. The manual explains the judgement behind the work, the toolkit turns it into editable processes, and the agreements help you document the label's essential relationships.
27 editable tools
Budget, scouting, calendar, release checklist, contacts, promotion, statements and operational control in one spreadsheet.
Lightweight editable templates
Exclusive master licence, master buyout and free-download authorisation, supported by a practical guide.
What you will be able to do
Move from intention to a working operation.
You do not need to adopt every tool on day one. You need to know which decision comes next, what information it requires and how to stay in control as the catalogue grows.
Define a recognisable identity
Turn your taste and judgement into a sonic, visual and cultural direction that helps you decide what belongs.
Find artists within reach
Build a network, assess demos and approach realistic prospects instead of waiting for music to arrive.
Negotiate without overcomplicating it
Understand splits, advances, recoupable costs, licences, master buyouts and publishing through worked examples.
Organise every release
Coordinate contracts, mastering, artwork, metadata, distribution, pitching and assets without relying on memory.
Promote with purpose
Separate Spotify pitching, private curators, DJ promo, premieres, content and genuine traction signals.
Account clearly
Read net income, apply splits and recoupable costs correctly, and produce understandable artist statements.
Reuse the catalogue
Give music another opportunity through compilations, editorial content and reactivation campaigns.
Grow without drowning in costs
Add tools, subscriptions and collaborators only when the volume of work justifies them.
A label is a system
Every release should strengthen the next one.
The goal is not to get everything right on day one. It is to build an operation that can listen, decide, release, learn and begin again with better information.
01ListenDemos and scouting
02DecideFit and agreement
03PrepareMaster and assets
04ReleaseDistribution and campaign
05LearnSignals and royalties
Look inside
This is not a PDF made in an afternoon.
The material combines explanation, real cases, financial examples, visual systems and adaptable tools built around the work of running labels.
The journey
From an idea to a catalogue you can manage.
Fifteen chapters and a practical closing section organised around the decisions that actually appear when running a label.
Concept, identity and business model
Purpose, sound, naming, branding, costs, break-even and the first decisions.
Artists, demos and relationships
Scouting, contacts, musical judgement, feedback, negotiation and collaborator fit.
Rights and agreements
Licences, splits, advances, recoupable costs, samples, publishing and master buyouts.
Releases and distribution
Premasters, metadata, ISRC, UPC, singles and EPs, pitching and operational scheduling.
Audience, money and growth
Promotion, DJ support, traction, statements, cash flow, catalogue, tools, delegation and artist retention.
Before you buy
Is it for you?
This is for people willing to listen, make decisions, build relationships and work patiently on a catalogue.
It will help you if…
- You produce, DJ or work around artists and want to build a label.
- You already release music, but every campaign starts from zero.
- You want to understand the business without losing your connection to music.
- You value adaptable systems, real examples and editable tools.
It is not for you if…
- You want a quick formula for getting rich from streaming.
- You expect every release to work by magic.
- You do not want to invest time in artists, relationships and catalogue.
- You prefer accumulating tools to actually releasing music.
Complete access
Start with a foundation that has already been tested.
You do not need everything to be perfect before the first release. You do need to understand what you are building, who you are working with and how to stay in control when the catalogue grows.
- Complete PDF manual
- Toolkit with 27 editable tools
- Three agreement templates in English
- Welcome guide and suggested routes
- Immediate download after purchase
Frequently asked questions
The essentials, clearly.
If you still need help applying the material to your own situation, you will also be able to request an individual session.
Is it only for electronic music?
No. Many cases and tools come from electronic music because that is where I have the most experience, but distribution, agreements, scheduling, cost control, promotion and artist relationships apply across genres. The manual flags practices that are especially specific to electronic music.
Do I need to have a label or several artists already?
No. You can use it to make your first decisions before releasing anything. The exercises let you work with a real reference when you have one, or a reasonable working assumption while you build your network.
Do I need to use all 27 toolkit tabs?
Not at all. The toolkit includes an index and minimum routes. Add a tool only when it helps you make a decision, control a process or avoid an error.
Are the agreements legal advice?
No. They are practical editable templates based on agreements used in real label activity. Adapt them to your operation and local law. For a high-value or unusual case where you need full legal certainty, you may wish to have the agreement checked professionally.
Is a video call included?
It is not included in the product price. During the six months after purchase, you may request up to two individual one-hour sessions at €20 each, subject to availability.
What do I receive after payment?
A downloadable package containing the welcome guide, manual, toolkit and editable agreements for the language you selected.
Every catalogue begins with a decision
Do not wait until you know everything to start building something.
Begin with judgement, learn while moving and give the project the time, work and care it needs to produce results.
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